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Telecom giant uses generative AI service to save 3x more on market insights reporting

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Gen AI Saves 3x On Market Insights Reporting 680x800

CLIENT Leading Australian Telecommunications Company

INDUSTRY Telecommunications & Technology

BUSINESS SIZE Tier-1 Enterprise (4,000+ internal report users)

SOLUTIONS Generative AI Market Insights Automation (OpenAI + Power Automate)

 

At a glance

This case study showcases how a leading Australian telecommunications company

transformed their market insights reporting process using generative AI and intelligent automation.

 

Our innovative solution delivered the following:
  • 3x cost savings compared to legacy insight software products
  • Dramatically improved employee satisfaction within the marketing insights team
  • Enhanced ability to identify market threats and opportunities earlier
  • Fully automated report generation and distribution to over 4,000 users.
The Client

A leading Australian telecommunications and technology company.
The Challenge

The client’s market insights reporting process

had five employees reviewing, summarising and categorising 600 to 700 industry and competitor-relevant online articles daily. Once gathered, the data was compiled into a comprehensive report and distributed to relevant users.
The client wanted a solution that would automatically scan feeds, collate and send a finalised report to users.
  • Scan
  • Collate
  • Finalise report
The Solution

Innovior’s solution used a combination of intelligent automation and generative artificial intelligence (AI)

to deliver a fully automated report that could be sent out to over 4,000 users. Using a mix of Power Automate, Python, MySQL and Open AI, the articles could be automatically extracted from the feeds and summarised efficiently. The large language model could also identify the industry, company and market sentiment from the articles - an important element for the report.

Once collated, the information was delivered in a PDF format and included links to the source articles allowing easy drill down by users. The automation solution was delivered as a service to the client, which drastically reduced infrastructure or internal IT costs. The service included future scope to add new feeds and enhance the possible insights as the information database grows.
The Results

By implementing Innovior’s fully automated marketing insights reporting process:

The service is two to three times more cost-effective than legacy insight software products.

Employee satisfaction within the marketing insights team improved dramatically with the removal of manual and repetitive tasks.

The insights generated from the report have been used to successfully identify market and competitor threats earlier than previously possible, while also suggesting opportunities to differentiate.

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